Regional multinationals and the Korean cosmetics industry

Asia Pacific Journal of Management

Volumn 24, Issue 1, 2007, Pages 27-42

  Oh, Chang Hoon ^a   Rugman, Alan M ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Cosmetics industry; Double diamond; Market penetration; Regional strategy; South Korea

Indexed keywords

EID: 33847361857     PISSN: 02174561     EISSN: 15729958     Source Type: Journal    
DOI: 10.1007/s10490-006-9008-1     Document Type: Article

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