Domesticating the French Fry: McDonald's and consumerism in Moscow

Journal of Consumer Culture

Volumn 4, Issue 1, 2004, Pages 5-26

  Caldwell, Melissa L ^a,b  

^a NORTHEASTERN UNIVERSITY

^b NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Authenticity; Domestication; Food; Localization; Russia

Indexed keywords

EID: 33847327808     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/1469540504040902     Document Type: Article

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