Attorney advertising: The link between ad cues and consumer search criteria

Journal of Professional Services Marketing

Volumn 19, Issue 1, 1999, Pages 1-14

  Cutler, Bob D ^a   Moberg, Chris ^b   Schimmel, Kurt ^c  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b MIAMI UNIVERSITY   (United States)

^c WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847234402     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v19n01_01     Document Type: Article

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