Identification of different demographical customer preferences for product conceptualization

Journal of Engineering Design

Volumn 18, Issue 1, 2007, Pages 39-54

  Yan, Wei ^a   Chen, Chun Hsien ^b   Khoo, Li Pheng ^b  

^a SHANGHAI MARITIME UNIVERSITY   (China)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Customer segmentation; Demographic customer differences; Design knowledge hierarchy; Kohonen association; Product conceptualization; Product platform

Indexed keywords

EID: 33847119400     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820600664952     Document Type: Article

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