Exploring the development of an organizational approach to media relationships

Public Relations Review

Volumn 33, Issue 1, 2007, Pages 96-98

  Desiere, Scott E ^a   Sha, Bey Ling ^b  

^a Cassel Communications   (United States)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Excellence in public relations; Media relations; Relational outcomes; Relationship principles

Indexed keywords

EID: 33847083876     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.11.019     Document Type: Article

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