-
2
-
-
12544253261
-
To inform or persuade? direct-to-consumer advertising of prescription drugs
-
Berndt, E. R. (2005). To inform or persuade? direct-to-consumer advertising of prescription drugs. The New England Journal of Medicine, 32(4), 325-328.
-
(2005)
The New England Journal of Medicine
, vol.32
, Issue.4
, pp. 325-328
-
-
Berndt, E.R.1
-
4
-
-
33750648469
-
Imprecise frequency descriptors and the miscomprehension of prescription drug advertising
-
Davis, J. J. (1999). Imprecise frequency descriptors and the miscomprehension of prescription drug advertising. Journal of Technical Writing & Communication, 29(2), 133-153.
-
(1999)
Journal of Technical Writing & Communication
, vol.29
, Issue.2
, pp. 133-153
-
-
Davis, J.J.1
-
5
-
-
0034302592
-
Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised drugs
-
Davis, J. J. (2000). Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised drugs. Journal of Health Communication, 5(4), 349-369.
-
(2000)
Journal of Health Communication
, vol.5
, Issue.4
, pp. 349-369
-
-
Davis, J.J.1
-
6
-
-
33847020166
-
-
Food and Drug Association FDA, Retrieved 16 December 2005, from
-
Food and Drug Association (FDA). (1999). Consumer directed broadcast advertisements: Guidance for industry. Retrieved 16 December 2005, from http://www.fda.gov/cder/guidance/1804fnl.htm
-
(1999)
Consumer directed broadcast advertisements: Guidance for industry
-
-
-
8
-
-
0037029125
-
Direct-to-consumer marketing: How has it fared?
-
Fintor, L. (2002). Direct-to-consumer marketing: How has it fared? Journal of the National Cancer Institute, 94(5), 329-331.
-
(2002)
Journal of the National Cancer Institute
, vol.94
, Issue.5
, pp. 329-331
-
-
Fintor, L.1
-
9
-
-
0032228013
-
Consumer-directed prescription drug advertising: Effects on public health
-
Holtz, W. E. (1998). Consumer-directed prescription drug advertising: Effects on public health. Journal of Law and Health, 13(2), 199-218.
-
(1998)
Journal of Law and Health
, vol.13
, Issue.2
, pp. 199-218
-
-
Holtz, W.E.1
-
10
-
-
12244272455
-
Is the information "fair and balanced" in direct-to-consumer prescription drug web sites?
-
Huh, J. & Cude, B. J. (2004). Is the information "fair and balanced" in direct-to-consumer prescription drug web sites? Journal of Health Communication, 9, 529-540.
-
(2004)
Journal of Health Communication
, vol.9
, pp. 529-540
-
-
Huh, J.1
Cude, B.J.2
-
11
-
-
3242698158
-
The educational potential of direct-to-consumer prescription drug advertising
-
Kaphingst, K. & DeJong, W. (2004). The educational potential of direct-to-consumer prescription drug advertising. Health Affairs, 23(4), 143-150.
-
(2004)
Health Affairs
, vol.23
, Issue.4
, pp. 143-150
-
-
Kaphingst, K.1
DeJong, W.2
-
12
-
-
33847072830
-
-
Manhattan Research, Retrieved 16 December 2005, from
-
Manhattan Research. (2004). Ads drive consumers to pharmaceutical websites. Retrieved 16 December 2005, from http://www.manhattanresearch.com/ 304newsletter.htm
-
(2004)
Ads drive consumers to pharmaceutical websites
-
-
-
13
-
-
33847066022
-
-
Manhattan Research, Retrieved 16 December 2005, from
-
Manhattan Research. (2005). The top 5 consumer trends. Retrieved 16 December 2005, from http://www.manhattanresearch.com/newsroom/Press_Releases/ 11212005.aspx
-
(2005)
The top 5 consumer trends
-
-
-
14
-
-
2442463417
-
A content analysis of direct-to-consumner prescription drug web sites
-
Macias, W. & Lewis, L. S. (2003). A content analysis of direct-to-consumner prescription drug web sites. Journal of Advertising, 32(4), 43-56.
-
(2003)
Journal of Advertising
, vol.32
, Issue.4
, pp. 43-56
-
-
Macias, W.1
Lewis, L.S.2
-
15
-
-
0003452435
-
-
National Institute for Health Care Management NIHCM, Retrieved 16 December 2005, from
-
National Institute for Health Care Management (NIHCM). (2000). Prescription drugs and mass media advertising. Retrieved 16 December 2005, from http://www.nihcm.org/DTCbrief.pdf
-
(2000)
Prescription drugs and mass media advertising
-
-
-
16
-
-
33847035284
-
-
Pharmaceutical Research Manufacturers of America, Retrieved 16 December 2005, from
-
Pharmaceutical Research Manufacturers of America. (2005). PhRMA guiding principles. Retrieved 16 December 2005, from http://www.phrma.org/ publications/policy//admin/2005-08-02.1194.pdf
-
(2005)
PhRMA guiding principles
-
-
-
17
-
-
33747426014
-
Direct-to-consumer advertising of pharmaceutical products: Issue analysis and direct-to-consumer promotion
-
Richardson, L. & Luchsinger, V. (2005). Direct-to-consumer advertising of pharmaceutical products: Issue analysis and direct-to-consumer promotion. The Journal of American Academy of Business, 7(2), 100-104.
-
(2005)
The Journal of American Academy of Business
, vol.7
, Issue.2
, pp. 100-104
-
-
Richardson, L.1
Luchsinger, V.2
-
19
-
-
13844264282
-
Assessing risk and benefit information in direct-to-consumer medication website advertising
-
Vigilante, W. J. & Wogalter. M. S. (2005). Assessing risk and benefit information in direct-to-consumer medication website advertising. Drug Information Journal, 39(1), 3-12.
-
(2005)
Drug Information Journal
, vol.39
, Issue.1
, pp. 3-12
-
-
Vigilante, W.J.1
Wogalter, M.S.2
|