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Volumn 12, Issue 1, 2007, Pages 29-39

Pharmaceutical websites and the communication of risk information

Author keywords

[No Author keywords available]

Indexed keywords

DRUG;

EID: 33847032106     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730601091326     Document Type: Article
Times cited : (35)

References (19)
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  • 4
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    • Imprecise frequency descriptors and the miscomprehension of prescription drug advertising
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  • 5
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    • Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised drugs
    • Davis, J. J. (2000). Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised drugs. Journal of Health Communication, 5(4), 349-369.
    • (2000) Journal of Health Communication , vol.5 , Issue.4 , pp. 349-369
    • Davis, J.J.1
  • 6
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    • Food and Drug Association FDA, Retrieved 16 December 2005, from
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    • (1999) Consumer directed broadcast advertisements: Guidance for industry
  • 8
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    • Direct-to-consumer marketing: How has it fared?
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    • Fintor, L.1
  • 9
    • 0032228013 scopus 로고    scopus 로고
    • Consumer-directed prescription drug advertising: Effects on public health
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    • Holtz, W.E.1
  • 10
    • 12244272455 scopus 로고    scopus 로고
    • Is the information "fair and balanced" in direct-to-consumer prescription drug web sites?
    • Huh, J. & Cude, B. J. (2004). Is the information "fair and balanced" in direct-to-consumer prescription drug web sites? Journal of Health Communication, 9, 529-540.
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    • Huh, J.1    Cude, B.J.2
  • 11
    • 3242698158 scopus 로고    scopus 로고
    • The educational potential of direct-to-consumer prescription drug advertising
    • Kaphingst, K. & DeJong, W. (2004). The educational potential of direct-to-consumer prescription drug advertising. Health Affairs, 23(4), 143-150.
    • (2004) Health Affairs , vol.23 , Issue.4 , pp. 143-150
    • Kaphingst, K.1    DeJong, W.2
  • 12
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    • Manhattan Research, Retrieved 16 December 2005, from
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  • 14
    • 2442463417 scopus 로고    scopus 로고
    • A content analysis of direct-to-consumner prescription drug web sites
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  • 15
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  • 17
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  • 19
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    • Assessing risk and benefit information in direct-to-consumer medication website advertising
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.