The role of production lead time and demand uncertainty in marketing durable goods

Management Science

Volumn 53, Issue 1, 2007, Pages 150-158

  Desai, Preyas S ^a   Koenigsberg, Oded ^b   Purohit, Devavrat ^a  

^a DUKE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Demand uncertainty; Durable goods; Game theory

Indexed keywords

DEMAND UNCERTAINTY; DURABLE GOODS; MANUFACTURERS; MARKETING DECISIONS; MICROMODELING;

AUTOMOBILES; CONSUMER PRODUCTS; DISTRIBUTION OF GOODS; DURABLE PRESS TEXTILES; GAME THEORY; INDUSTRIAL MANAGEMENT; SALES;

MARKETING;

EID: 33847029622     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0599     Document Type: Article

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