An examination of influences and factors on the institutional selection processes of freshmen student-athletes at small colleges and universities

Journal of Marketing for Higher Education

Volumn 16, Issue 2, 2006, Pages 105-134

  Goss, Benjamin D ^a   Jubenville, Colby B ^b   Orejan, Jaime ^c  

^a MISSOURI STATE UNIVERSITY   (United States)

^b MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^c ELON UNIVERSITY   (United States)

Author keywords

Academics and athletics; Institutional marketing; Small colleges and universities; Student athlete recruiting; Student athlete selection criteria

Indexed keywords

EID: 33846978089     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v16n02_05     Document Type: Article

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