Strategic planning in health care: Merging two methodologies

Competitiveness Review

Volumn 7, Issue 2, 1997, Pages 38-51

  Hemmasi, Masoud ^a   Graf, Lee A ^a   Williams, Michael R ^a  

^a ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846971018     PISSN: 10595422     EISSN: 20513143     Source Type: Journal    
DOI: 10.1108/eb046352     Document Type: Article

References (35)

1. Alberty, S., & Mihalik, B. J. (1989). The use of importance-performance analysis as an evaluative technique in adult education. Evaluation Review, 13 (1): 33-44.
2. Autrey, P., & Thomas, D. (1986). Competitive strategy in the hospital industry. Health Care Management Review, 11 (1): 7-14.
3. Bergthold, L. S. (1990). Purchasing power in health. New Brunswick: Rutgers University Press.
4. Berry, L. L., Parasuraman, S., & Zeithaml, V. S. (1994). Improving service quality in America: Lessons learned. Academy of Management Executive, 8 (2): 32-45.
5. Bowers, M. R., & Powers, T. L. (1991). Personal selling in health care organizations: A status report. Journal of Health Care Marketing, 11 (3): 19-27.
6. Buller, B. F., & Timpson, L. (1986). The strategic management of hospitals: Toward an integrative approach. Health Care Management Review, 11 (2): 7-13.
7. Crompton, J. L., & Duray, N. A. (1985). An investigation of the relative efficacy of four alternative approaches to importance-performance analysis. Journal of the Academy of Marketing Science, 13 (4): 69-80.
8. DeGeyndt, W. (1970, Winter). Five approaches to assessing the quality of care. Hospital Administration, 15: 21-42.
9. Donabedian, A. (1968). A guide to medical care administration: Volume II-medical care appraisal. New York: American Public Health Association.
10. Drucker, P. F. (1992). Managing for the future: The 1990s and beyond. New York: Truman Talley Books/Dutton.
11. Graf, L. A., Hemmasi, M, & Nielsen, W. (1992). Importance-satisfaction analysis: A diagnostic tool for organizational change. Leadership and Organization Development Journal, 13 (6): 8-12.
12. Guthrie, M. B. (1991). No tree can grow to the sky: An interview with the honorable Richard D. Lamm. Journal of Health Care Marketing, 11 (2): 53-57.
13. Hawes, J. M., Kiser, G. E., & Rao, C. P. (1982, August, September, and October). Analyzing the market for planned retirement communities in the southwest. Baylor Business Studies, 13: 39-46.
14. Hawes, J. M., & Rao, C. P. (1985). Using importance-performance analysis to develop health care marketing strategies. Journal of Health Care Marketing, 5 (4): 19-25.
15. Hawes, J. M., & Glisan, G. (1983). A marketing approach to student evaluation of a department of marketing. In P. E. Murphy et al. (Eds.), AMA Educators' Proceedings (159-163). Chicago: American Marketing Association.
16. Hemmasi, M., Graf, L. A., & Nielsen, W. (1992). Triggering organizational change: Application of importancesatisfaction analysis. Creativity and Innovation Management, 1 (4): 240-244.
17. Lebow, J. L. (1974). Consumer assessments of the quality of medical care. Medical Care, 12 (4): 328-337.
18. Leonard, R. C, Skipper, J., & Wooldridge, P. J. (1967, Spring). Small sample field experiments for evaluating patient care. Health Service Research, 2: 46-60.
19. Lewis, C. E., Resnik, B. A., Schmidt, G., & Maxman, D. (1969, March). Activities, events, and outcomes in ambulatory patient care. New England Journal of Medicine, 280: 245-249.
20. Lytle, R. S., & Mokwa, M. P. (1992, March). Evaluating health care quality: The moderating role of outcomes. Journal of Health Care Marketing, 12/1: 4-14.
21. Manilla, J. A., & James, J. C. (1977). Importance-performance analysis. Journal of Marketing, 41 (1): 77-79.
22. McDermott, D. R., Franzak, F. J., & Little, M. W., (1993). "Does marketing relate to hospital profitability?" Journal of Health Care Marketing, 13: 18-25.
23. Naidu, G. M. & Narayana, C. L. (1991, March). How marketing oriented are hospitals in a declining market. Journal of Health Care Marketing, 11/1: 23-30.
24. Nelson, E. C., Rust, R. T., Zahorik, A., Rose, R. L., Batalden, P., & Siemanski, B. A. (1992). "Do patient perceptions of quality relate to hospital financial performance?" Journal of Health Care Marketing, 12: 6-13.
25. Nelson-Wernick, E., Currey, H. S., Taylor, P. W., Woodbury, M., & Cantor, A. (1981). A patient perception of medical care. Health Care Management Review, 6 (1): 65-72.
26. O'Connor, S. J., & Shewchuk, R. M. (1990). Comparing service quality expectations in hospitals and health care to other service businesses. Journal of Hospital Marketing, 5 (1): 3-18.
27. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multipleitem scale for measuring consumer perceptions of service quality. Journal of Retailing, 64 (1): 12-37.
28. Parasuraman, A, Zeithmal, V. A., & Berry, L. L. (1984). A conceptual model of service quality and its implications for further research. Report no. 84-108, Cambridge, MA: Marketing Science Institute.
29. Payne, B. (1967). Continued evolution of a system of medical care appraisal. Journal of the American Medical Association, 201: 536-540.
30. Quinn, J. B. (1992). The intelligent enterprise. New York: The Free Press.
31. Sandrick, K. (1993). "Collaboration: A prerequisite to effective reform. " Healthcare Executive, 8: 17-19.
32. Sethna, B. N. (1984). Extensions and testing of importance-performance analysis. In K. Vinay (Ed.), Developments in Marketing Sciences (327-331). Nacogdoches, TX: Academy of Marketing Sciences.
33. Swan, J. E., & Combs, L. J. (1976). Product performance and consumer satisfaction: A new concept. Journal of Marketing, 40 (2): 25-33.
34. Swinyard, W. R. (1980). Strategy development with importanceperformance analysis. Journal of Bank Research, 10 (4): 228-234.
35. Wacker, R. C, Reczynski, D. F., & Tibbs, B. D. (1987). Environmental Assessment: Overview 1987. Chicago: American Hospital Association.