Corporate communication and strategy in the field of projects

Corporate Communications: An International Journal

Volumn 8, Issue 1, 2003, Pages 60-66

  Goczol, J ^a   Scoubeau, C ^a  

^a UNIVERSITY OF MONS   (Belgium)

Author keywords

Communications; Networks; Positioning; Projects

Indexed keywords

EID: 33846781360     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280310458920     Document Type: Review

References (5)

1. Cova, B. (1990), “Marketing international des projets: un panorama des concepts et des techniques”, Revue Française de Marketing, Vol. 127-128 No. 2-3, pp. 9-37.
2. Cova, B. and Salle, R. (1999), Le Marketing d’Affaires, Dunod, Paris.
3. Scoubeau, C. (1999), “Problématique du marketing des projets industriels: analyse du comportement d’un échantillon d’entreprises belges”, PhD thesis, Faculty Warocqué, University of Mons Hainaut, Mons.
4. van Riel, C.B.M. (1992), Principles of Corporate Communication, Prentice-Hall, Englewood Cliffs, NJ.
5. Westphalen, M.-H. (1998), Communicator – Le Guide de la Communication d’Entreprise, Dunod, Paris.