Going deeper, seeing further: Enhancing ethnographic interpretations to reveal more meaningful opportunities for design

Journal of Advertising Research

Volumn 46, Issue 3, 2006, Pages 246-

  Suri, Jane Fulton ^a   Howard, Suzanne Gibbs ^a  

^a IDEO ^*  (United States)

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EID: 33846707867     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060363     Document Type: Article

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