Direct-to-consumer advertising: Is it too late to manage the risks?

Annals of Family Medicine

Volumn 5, Issue 1, 2007, Pages 4-5

  Kessler, David A ^a   Levy, Douglas A ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Drug; Drug industry; Health education; Marketing, television, consumer health information; Physician patient relations; Prescriptions; Primary health care; Public health

Indexed keywords

DRUG INDUSTRY; DRUG MARKETING; EDITORIAL; HEALTH EDUCATION; MEDICAL LITERATURE; RISK MANAGEMENT; UNITED STATES;

ADVERTISING; DECISION MAKING; DRUG INDUSTRY; HEALTH EDUCATION; HUMANS; PATIENT PARTICIPATION; RISK; UNITED STATES;

EID: 33846695788     PISSN: 15441709     EISSN: 15441717     Source Type: Journal    
DOI: 10.1370/afm.655     Document Type: Editorial

References (7)

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4. PhRMA Chief Medical Officer Testifies on DTC Advertising. Washington, DC; 2005: News release publishing PhRMA testimony at Senate hearing. Available at: http://www.phrma.org/publications/testimony_and_official_submissions/ phrma_chief_medical_officer_testifies_on_direct-to-consumer_advertising/. Accessed: 10 October 2006.
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6. The Impact of Direct-to-Consumer Drug Advertising on Seniors' Health and Health Care Costs. Senate Special Committee on Aging. First Session ed. Washington, DC: US Government Printing Office; 2005:30.
7. PhRMA guiding principles direct-to-consumer advertisements about prescription medicines. 2005. Available at: http://www.phrma.org/files/ DTCGuidingprinciples.pdf. Accessed: 10 October 2006.