Segmenting The Discount Store Market: The Domination Of The‘Difficult Discounter Core’

The International Review of Retail, Distribution and Consumer Research

Volumn 5, Issue 2, 1995, Pages 123-145

  Swinyard, William R ^b  

^a Marketing Forever Living ^*  (United States)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

consumer survey; Discount; segmentation; shopping behaviour; store attributes

Indexed keywords

EID: 33846671044     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969500000010     Document Type: Article

References (13)

1. Bearden, W. O. (1977) ‘Determinant Attributes of Store Patronage: Downtown Versus Outlying Shopping Centers’, Journal of Retailing, 53(2):15-22, 92, 95
2. Brown, B. L., Icke, W. E. and Linker, G. A. (1990) ‘Graphic Representation of Dyadic Relationships’, in T. W. Draper and A. C. Marcos (eds) Family Variables: Conceptualization, Measurement and Use, Beverly Hills, CA: Sage, pp. 105-28.
3. DeSarbo, W. S., Oliver, R. L. and Rangaswamy, A. (1989) ‘A Simulated Annealing Methodology for Clusterwise Linear Regression’, Psychometrika, 54 (December): 707–36.
4. DataMax User's Manual Echo Solutions Orem, UT Echo Solutions.
5. Furse, D. H., Punj, G. N. and Stewart, D. W. (1984) ‘A Typology of Individual Search Strategies Among Purchasers of New Automobiles’, Journal of Consumer Research, 10 (March): 417–31.
6. Gentry, J. W. and Burns, A. C. (1977–8) ‘How Important are Evaluative Criteria in Shopping Center Patronage?’, Journal of Retailing, 53(4): 73-86, 94-5.
7. Green, P. E., Frank, R. E. and Robinson, P. J. (1967) ‘Cluster Analysis in Test Market Selection’, Management Science, 13: 387—400.
8. Hansen, R. A. and Deutscher, T. (1977–8) ‘An Empirical Investigation of Attribute Importance in Retail Store Selection’, Journal of Retailing, 53(4): 59–72.
9. Hortman, S. M., Allaway, A. W., Mason, J. B. and Rasp, J. (1990) ‘Multi-segment Analysis of Supermarket Patronage’, Journal of Business Research, 21: 209–23
10. Kiel, G. and Layton, R. A. (1981) ‘Dimensions of Consumer Information Seeking Behavior’, Journal of Marketing Research, 18 (May): 233–39.
11. Malhotra, N. K. (1986) ‘Modeling Store Choice Based on Censored Preference Data’, Journal of Retailing, 62(2): 128–44.
12. Mass Marketing Retailers (1992) ‘Discounters are Dominant’, 31 August: 73.
13. Peterson, R. A. and Kerin, R. A. (1983) ‘Store Image Measurement in Patronage Research: Fact and Artifact’, in W. R. Darden and R. F. Lusch (eds) Patronage Behavior and Retail Management, New York: North-Holland.