Using the focus group approach for evaluating customers’ opinions: the experience of a Brazilian academic library

New Library World

Volumn 101, Issue 2, 2000, Pages 60-65

  Júlia Leitão, Bárbara ^a   Vergueiro, Waldomiro ^a  

^a UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Academic Libraries; Brazil; Focus groups; Interviewing; Library users; Planning

Indexed keywords

EID: 33846663546     PISSN: 03074803     EISSN: None     Source Type: Journal    
DOI: 10.1108/03074800010316737     Document Type: Article

References (8)

1. Fraser, C. and Restrepo-Highway, S. (1998), “Focus group discussions in development work: it adds field experiences and lessons learned”, The Journal of Development Communication, Vol. 9 No. 1, pp. 68-84.
2. Drabebstott, K.M. (1992) “Focused group interviews”, in Glazier, J.D. and Powell, R.R. (Eds), Qualitative Research in Information Management, Libraries Unlimited, Englewood Cliffs, NJ, pp. 85-104.
3. Hernon, P. and Altman, E. (1996), Service Quality in Academic Libraries, Ablex, Norwood, MA.
4. Morgan, D.L. (1988), Focus Groups the Qualitative Research, Sage, Newbury Park, CA.
5. Patton, M.Q. (1990), Qualitative Evaluation and Research Methods, 2nd ed., Sage, Newbury Park, CA.
6. Radford, M.L. (1998), “Approach or avoidance? The rolls of nonverbal communication in the academic library user's decision to initiate the reference encounter”, Library Trends, Vol. 46 No. 4, pp. 669-717.
7. Rose, P.M., Stoklosa, K. and Gray, S.A. (1998), “The focus group approach to assessing technostress the reference desk”, Reference & User Services Quarterly, Vol. 37 No. 4, pp. 311-17.
8. Widdows, R., Henslar, T.A. and Wyncott, M.H. (1991), “The focus group interview: the method goes assessing users’ evaluation of library service”, College & Research Libraries, Vol. 52 No. 4, pp. 352-39.