Corporate-slogans of corporations operating in Greater China

Corporate Communications

Volumn 12, Issue 1, 2007, Pages 58-74

  Lee, Miranda Y P ^a   So, Daniel W C ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Brand image; China; Corporate identity; Languages; Personality

Indexed keywords

EID: 33846640521     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710723750     Document Type: Article

References (19)

1. Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
2. Bauer, J. and Levy, M. (2004), How to Persuade People Who don't Want to be Persuaded, Wiley, New York, NY.
3. Census & Statistics Department, HKSAR Government (2002), Population Census 2001: Main Tables, Government Printing Department, Hong Kong.
4. Harding, H. (1993), "The concept of 'Greater China': themes, variations and reservations", The China Quarterly, No. 136, Special Issue: Greater China, pp. 660-86.
5. Herrick, J.A. (2005), The History and Theory of Rhetoric: An Introduction, Allyn and Bacon, Boston, MA.
6. Kwan-Terry, A. and Luke, K.K. (1997), "Tradition, trial, and error: standard & vernacular literacy in China, Hong Kong, Singapore, and Malaysia", in Tabouret-Keller, A. and Le Page, R.B (Eds), Vernacular Literacy: A Re-Evaluation, Clarendon Press, Oxford.
7. Lam, A.S.L. (1994), "Language education in Hong Kong and Singapore: a comparative study of the role of English", in Kandiah, T. and Kwan-Terry, J. (Eds), English and Language Planning: A Southeast Asian Contribution, Tie Academic Press, Singapore, pp. 183-96.
8. Lazell, M. (2006), "A tale of two cities", Speaking Freely. Asia Times Online, available at: www.atimes.com/atimes/AsianEconomy/HF08Dk01. html (accessed June 8, 2006).
9. Lee, M. (2003), "Language and discourse in print media: bilingual communication for internet advertisements", Discourse and Cognition, Vol. 8, pp. 133-48.
10. Lee, M. (2005), "Uniqueness of Asian promotion discourse: a contrastive study of Hong Kong bilingual texts and native English texts", in Bargiela-Chiappini, F. and Gotti, M. (Eds), Asian Business Discourse(s), Peter Lang, Berlin, pp. 77-101.
11. O'Guinn, T.C., Allen, C.T. and Semenik, R.J. (2006), Advertising and Integrated Brand Promotion, Thomson South-Western, Mason.
12. Shambaugh, D. (Ed.) (1995), Greater China: The Next Superpower?, Oxford University Press, Oxford.
13. So, D., Lee, M. and Ng, P. (2004), "An integrated approach to enhancing biliterate, trilingual communication skills among tertiary students: Bilingual Communication Workshops at PolyU", paper presented at the International Conference on Multilingualism in the Classroom: European and Asian Perspectives, Department of Modern Languages and Intercultural Studies, Chinese University of Hong Kong, April 7-8, Hong Kong.
14. So, D., Lee, M., Ng, P. and Wu, D. (2005), "An innovative, integrated approach to enhancing communicative skills: Bilingual Communication Workshops (BCWs) at PolyU", paper presented at the International Conference on Redesigning Pedagogy: Research, Policy, Practice, The National institute of education, Nanyang Technological University, May 30-June 1, Singapore.
15. Wang, G-W. (1993), "Greater China and the overseas Chinese", The China Quarterly, No. 136, Special Issue: Greater China, pp. 926-48.
16. Weidenbaum, M.L. (1993), Greater China: the Next Economic Superpower?, Center for the Study of American Business, Washington University, St. Louis, MO.
17. Liu (1995), "". 1, 79-84
18. Wang, B. (1997), "Man's ultimate concern and economic development: a Chinese dilemma", in Yu (Ed.), Economic Ethics and Chinese Culture, The Council for Research in Values and Philosophy, Washington, DC, pp. 179-90.
19. Zhu, Y. (2001), "Teaching sales invitations - a new professional genre in business Chinese", Global Business Languages: Proficiency, Efficiency and Business Languages, accessed April 26, 2006.