Leading the charge for consumer acceptance

Corporate Communications

Volumn 12, Issue 1, 2007, Pages 94-107

  Basso, Joe ^a   Hines, Randy ^b  

^a ROWAN UNIVERSITY   (United States)

^b SUSQUEHANNA UNIVERSITY   (United States)

Author keywords

Consumerism; Marketing; Organizational planning; Quality; Retailing; Rhetoric

Indexed keywords

EID: 33846575619     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710723778     Document Type: Article

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