Marketing blood drives to students: A case study

International Journal of Health Care Quality Assurance

Volumn 20, Issue 1, 2007, Pages 84-95

  Leigh, Laurence ^a   Bist, Michael ^b   Alexe, Roxana ^b  

^a AMERICAN UNIVERSITY OF BEIRUT   (Lebanon)

^b CENTRAL EUROPEAN UNIVERSITY   (Hungary)

Author keywords

Blood transfusions; Hungary; Marketing strategy; Student

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; BLOOD DONOR; FINANCIAL MANAGEMENT; HEALTH SERVICES RESEARCH; HUMAN; HUNGARY; MOTIVATION; ORGANIZATION AND MANAGEMENT; STUDENT;

ATTITUDE TO HEALTH; BLOOD DONORS; HUMANS; HUNGARY; MARKETING OF HEALTH SERVICES; MOTIVATION; ORGANIZATIONAL CASE STUDIES; STUDENTS;

EID: 33846503503     PISSN: 09526862     EISSN: None     Source Type: Journal    
DOI: 10.1108/09526860710721259     Document Type: Article

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