Tricksters and the marketing of breakfast cereals

Journal of Popular Culture

Volumn 40, Issue 1, 2007, Pages 49-68

  Green, Thomas ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846428766     PISSN: 00223840     EISSN: 15405931     Source Type: Journal    
DOI: 10.1111/j.1540-5931.2007.00353.x     Document Type: Review

References (13)

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2. Boyer, Paul. When Time Shall Be No More: Prophecy Belief in Modern American Culture. Cambridge, MA: Harvard UP, 1992.
3. Bruce, Scott. Cereal Box Bonanza: The 1950s. Paducah, KY: Collector Books, 1995.
4. Carson, Gerald. Cornflake Crusade. New York: Rinehart & Company Inc, 1957.
5. Consumers Union. "Beating the High Cost of Cereal." Consumer Reports Jul. 1995: 446.
6. Doty, William G. "A Lifetime of Trouble-Making: Hermes as Trickster." Mythical Trickster Figures: Contours, Contexts and Criticisms. Eds. William J. Hynes and William G. Doty. Tuscaloosa: U of Alabama P, 1993.
7. Hynes, William J. "Mapping the Characteristics of Mythic Tricksters: A Heuristic Guide." Mythical Trickster Figures: Contours, Contexts and Criticisms. Eds. William J. Hynes and William G. Doty. Tuscaloosa: U of Alabama P, 1993.
8. Jung, Carl Gustav. Four Archetypes: Mother, Rebirth, Spirit, Trickster. Trans. R. F. C. Hull. Princeton, NJ: Princeton UP, 1959.
9. Kraft Foods. Post Cereals 〈http://www.kraftfoods.com/ postcereals/cereal_honeycomb.html〉.
10. Markarius, Laura. "The Myth of the Trickster: The Necessary Breaker of Taboos." Mythical Trickster Figures: Contours, Contexts and Criticisms. Eds. William J. Hynes and William G. Doty. Tuscaloosa: U of Alabama P, 1993.
11. Powell, Horace B. The Original Has This Signature - W. K. Kellogg. Englewood Cliffs, NJ: Prentice Hall, 1956.
12. Radin, Paul. The Trickster: A Study in American Indian Mythology. New York: Shocken Books, 1956.
13. Rampton, Sheldon, and John Stauber. Trust Us, We're Experts. New York: Putnam, 2001.