Do investors integrate losses and segregate gains? Mental accounting and investor trading decisions

Journal of Business

Volumn 79, Issue 5, 2006, Pages 2539-2573

  Sonya, Seongyeon Lim ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846019292     PISSN: 00219398     EISSN: None     Source Type: Journal    
DOI: 10.1086/505243     Document Type: Article

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