Reducing road rage: The role of target insight in advertising for social change

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 381-389

  Crimmins, Jim ^a   Callahan, Chris ^b  

^a DDB Chicago ^*  (United States)

^b Demand Consulting

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846019210     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S002184990303040X     Document Type: Article

References (19)

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2. ANDREASEN, ALAN R. Marketing Social Change. San Francisco: Jossey-Bass Publishers, 1995.
3. ATKIN, CHARLES K., and VICKI S. FREIMUTH. "Formative Evaluation Research in Campaign Design." In Public Communication Campaigns, 3rd edition, Ronald E. Rice and Charles K. Atkin, eds. Thousand Oaks, CA: Sage Publications, Inc., 2001.
4. BLOOM, PAUL N., and WILLIAM D. NOVELLI. "Problems and Challenges in Social Marketing." Journal of Marketing 45, 2 (1981): 79-68.
5. BRASSFIELD, MIKE. "Bicyclist Shoots Driver Three Times." St. Petersburg Times, December 10, 1998.
6. BRYAN, BILL. "Angry Driver Ran Over Pedestrian, Police Say." St. Louis Post Dispatch, September 26, 1997.
7. CLEVELAND PLAIN DEALER. "Witness Says Angry Driver Killed Bicyclist." April 29, 1997.
8. EPIC-MRA. Michigan Research Associates Poll #52, July 1997.
9. FERGUSON, ANDREW. "Road Rage." Time, January 12, 1998.
10. FREE, CATHY. "Interview with Arnold Nerenberg." People Magazine, September 1, 1997.
11. JOINT, MATTHEW. "Road Rage," Aggressive Driving: Three Studies. Washington, DC: AAA Foundation for Traffic Safety, March 1997.
12. LARSON, JOHN A. Steering Clear of Highway Madness. Asheville, NC: Career Research Institute, 1997.
13. LUSETECH, ROBERT. "Driven to Insanity." World Press Review, November 27, 1997.
14. MARTINEZ, RICARDO. Testimony before the Subcommittee on Surface Transportation of the Committee on Transportation and Infrastructure, U.S. House of Representatives, July 19, 1997.
15. MIZELL, LOUIS R., JR. "Aggressive Driving." Aggressive Driving: Three Studies. Washington, DC: AAA Foundation for Traffic Safety, March 1997.
16. NICODEMUS, CHARLES. "Cops Target Road Rage." Time Magazine, January 12, 1998.
17. PUTNAM, ROBERT D. Bowling Alone: The Collapse and Revival of American Community. New York, NY: Simon & Schuster, 2000.
18. RUSSELL, JAN JARBOE. "The New Menace on the Road." Good Housekeeping Magazine, April 1997.
19. SPINNEY, LAURA. "Driven Crazy." The Guardian, August 25, 1997.