A conceptual framework for the implementation of enterprise information portals in large organizations

European Journal of Information Systems

Volumn 15, Issue 6, 2006, Pages 635-647

  Scheepers, Rens ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Enterprise information portals; Implementation strategy; Internal marketing; Marketing mix applied to information technology

Indexed keywords

EID: 33845955495     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/palgrave.ejis.3000646     Document Type: Article

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