Telling the corporate story: Vision into action

Journal of Business Strategy

Volumn 28, Issue 1, 2007, Pages 26-36

  Marzec, Morgan ^a  

^a Gagen MacDonald   (United States)

Author keywords

Corporate strategy; Storytelling

Indexed keywords

EID: 33845575468     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660710723189     Document Type: Review

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