How promotional language in press releases is dealt with by journalists: Genre mixing or genre conflict?

Journal of Business Communication

Volumn 44, Issue 1, 2007, Pages 59-95

  Maat, Henk Pander ^a,b  

^a UTRECHT UNIVERSITY   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Communicative purposes; Corpus analysis; Genre analysis; Genre conflict; Intensifiers; News editing; News reports; Press releases; Promotion; Style

Indexed keywords

EID: 33845543559     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/0021943606295780     Document Type: Article

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