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Volumn 24, Issue 3, 2006, Pages 67-74

Geodemographic classifications, the digital divide and understanding customer take-up of new technologies

(4)  Longley, P a   Ashby, D a   Webber, R a   Li, C a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CLASSIFICATION (OF INFORMATION); INFORMATION SERVICES; SOCIETIES AND INSTITUTIONS; WORLD WIDE WEB;

EID: 33845192996     PISSN: 13583948     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10550-006-0077-y     Document Type: Article
Times cited : (5)

References (13)
  • 1
    • 22144484626 scopus 로고    scopus 로고
    • 'Designing geodemographic classifications to meet contemporary business needs'
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    • Webber R: 'Designing geodemographic classifications to meet contemporary business needs', Journal of Interactive Marketing, 5, No 3 (January/ March 2004).
    • (2004) Journal of Interactive Marketing , vol.5 , Issue.3
    • Webber, R.1
  • 2
    • 41149138098 scopus 로고    scopus 로고
    • 'The geography of the e-society: A national classification'
    • in press
    • Longley P A, Webber R and LA C: 'The geography of the e-society: a national classification', Environment and Planning A, in press (2007).
    • (2007) Environment and Planning A
    • Longley, P.A.1    Webber, R.2    Li, C.3
  • 3
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    • Mosaic
    • Mosaic - http://www.experian.co.uk/
  • 6
    • 14544286890 scopus 로고    scopus 로고
    • 'Whose Internet is it anyway? Exploring adults' (non)use of the Internet in everyday life'
    • Selwyn N: 'Whose Internet is it anyway? Exploring adults' (non)use of the Internet in everyday life', European Journal of Communication, 20, No 1, pp 5-26 (2005).
    • (2005) European Journal of Communication , vol.20 , Issue.1 , pp. 5-26
    • Selwyn, N.1
  • 7
    • 13444312015 scopus 로고    scopus 로고
    • 'The social processes of learning to use computers'
    • Selwyn N: 'The social processes of learning to use computers', Social Science Computer Review, 23, No 1, pp 122-35 (2005).
    • (2005) Social Science Computer Review , vol.23 , Issue.1 , pp. 122-135
    • Selwyn, N.1
  • 8
    • 0013131845 scopus 로고    scopus 로고
    • 'Deprivation indicators'
    • in Rees P, Martin D and Williamson P (Eds): Wiley, Chichester
    • Senior M: 'Deprivation indicators', in Rees P, Martin D and Williamson P (Eds): 'The Census data system', Wiley, Chichester, pp 123-138 (2002).
    • (2002) 'The Census Data System' , pp. 123-138
    • Senior, M.1
  • 9
    • 0036084738 scopus 로고    scopus 로고
    • 'Creating small area measures of urban deprivation'
    • Harris R J and Longley P A: 'Creating small area measures of urban deprivation', Environment and Planning A, 34, pp 1073-1093 (2002).
    • (2002) Environment and Planning A , vol.34 , pp. 1073-1093
    • Harris, R.J.1    Longley, P.A.2
  • 10
    • 33845224601 scopus 로고    scopus 로고
    • Experian: Personal communication
    • Experian: Personal communication.
  • 11
    • 3042895974 scopus 로고    scopus 로고
    • 'An approach to fusing market research with database marketing'
    • Leventhal B: 'An approach to fusing market research with database marketing', Journal of the Market Research Society, 39, No 4, pp 545-88 (1997).
    • (1997) Journal of the Market Research Society , vol.39 , Issue.4 , pp. 545-588
    • Leventhal, B.1
  • 12
    • 0002925534 scopus 로고
    • 'Customer targeting, geodemographics and lifestyle approaches'
    • in Longley P A and Clarke G P (Eds): Cambridge, GeoInformation International
    • Birkin M: 'Customer targeting, geodemographics and lifestyle approaches', in Longley P A and Clarke G P (Eds): 'GIS for business and service planning', Cambridge, GeoInformation International, pp 104-149 (1995).
    • (1995) 'GIS for Business and Service Planning' , pp. 104-149
    • Birkin, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.