Marketing of Australia to Malaysian consumers

Services Marketing Quarterly

Volumn 28, Issue 2, 2006, Pages 57-78

  Ahmed, Zafar U ^a   Sohail, M Sadiq ^b   Myers, Chris ^a,d   San, Chan Pui ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

^c MONASH UNIVERSITY MALAYSIA   (Malaysia)

^d TEXAS A AND M UNIVERSITY COMMERCE   (United States)

Author keywords

Country image; First time tourists; Image; Image components; Image dimensions; Touring experience; Vacation characteristics

Indexed keywords

EID: 33751574441     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v28n02_04     Document Type: Review

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