Six Sigma principles in marketing: An Application

International Journal of Six Sigma and Competitive Advantage

Volumn 2, Issue 3, 2006, Pages 243-262

  Das, Nandini ^a   Gauri, Susanta Kr ^a   Das, Prasun ^a  

^a INDIAN STATISTICAL INSTITUTE   (India)

Author keywords

Availability; Depth; DMAIC cycle; Freshness; Process FMEA; Six Sigma; Width

Indexed keywords

EID: 33751544837     PISSN: 14792494     EISSN: 14792753     Source Type: Journal    
DOI: 10.1504/IJSSCA.2006.011117     Document Type: Article

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