E-learning: A service offering

Knowledge and Process Management

Volumn 11, Issue 4, 2004, Pages 252-260

  Moisio, Anu ^a   Smeds, Riitta ^a  

^a AALTO UNIVERSITY   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751410673     PISSN: 10924604     EISSN: 10991441     Source Type: Journal    
DOI: 10.1002/kpm.211     Document Type: Article

References (13)

1. Grönroos C. 1987. Developing the service offering: a source of competitive advantage. In Add Value to Your Service, Surprenant C (ed.). American Marketing Association: Chicago; 81–85.
2. Grönroos C. 1990. Service Management and Marketing: Managing the Moments of Truth in Service Competition. Lexington Books: Lexington, KY.
3. Grönroos C. 2000. Service Management and Marketing: A Customer Relationship Management Approach. Wiley: New York.
4. Grönroos C, Gummesson E. (eds). 1985. Service Marketing: Nordic School Perspectives. Research report R 1985:2, University of Stockholm.
5. Grönroos C, Heinonen F, Isoniemi K, Lindholm M. 2000. The NetOffer model: a case example from the virtual market space. Management Decision 38(4): 243–252.
6. Moisio A. 2002. Customership in e-learning service provisioning: a case study from public educational institutions. In Fourth CINet 2002 Conference ‘Continuous Innovations in Business Processes and Networks’, Espoo, 15–18 September 2002; 483–493.
7. Moisio A, Markkula M-L, Smeds R. 2003. E-learning lessons learnt from a student perspective: a cross-case comparison between public and private organizations. In Seventh International Workshop of the IFIP WG 5.7 Special Interest Group on Experimental Interactive Learning in Industrial Management, Aalborg, Denmark, 22–24 May 2003; 129–139.
8. Nonaka I, Takeuchi H. 1995. The Knowledge-creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press: Oxford.
9. Smeds R. 1997. Organizational learning and innovation through tailored simulation games: two process re-engineering case studies. Knowledge and Process Management 4(1): 22–33.
10. Smeds R, Haho P, Alvesalo J. 2003. Evolutionary change management in NPD processes. International Journal of Technology Management 26(8): 887–902.
11. Varey RJ. 1995. Internal marketing: a review and some interdisclipinary research challenges. International Journal of Service Industry Management 6(1): 40–63.
12. Varey RJ, Lewis BR. 1999. A broadened conception of internal marketing. European Journal of Marketing 33(9/10): 926–944.
13. Wenger E. 1998. Communities of Practice: Learning, Meaning and Identity. Cambridge University Press: New York.