A framework for valuing web site personalization

Journal of Internet Commerce

Volumn 2, Issue 3, 2003, Pages 27-38

  Murtaza, Mirza B ^a   Greer, Timothy H ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

E commerce; Personalization techniques; Valuing personalization; Web personalization

Indexed keywords

EID: 33751332397     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v02n03_04     Document Type: Article

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