Guest Editorial: Future Directions for Issues Management

Corporate Reputation Review

Volumn 6, Issue 1, 2003, Pages 7-18

  Wartick, Steven L ^a   Heugens, Pursey P M A R ^b  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b Dept of Electrical and Computer Engineering   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33751080871     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540186     Document Type: Editorial

References (0)