Location location location: Viewing patterns on WWW pages

Eye Tracking Research and Applications Symposium (ETRA)

Volumn 2005, Issue , 2005, Pages 43-

  Granka, Laura ^a   Hembrooke, Helene ^b   Gay, Geri ^b  

^a GOOGLE INC   (United States)

^b Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION DENSITY; VIEWER'S ATTENTION; VIEWING PATTERNS;

EYE MOVEMENTS; INFORMATION ANALYSIS; ONLINE SYSTEMS; PATTERN RECOGNITION; VISUAL COMMUNICATION;

WEBSITES;

EID: 33751041236     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (5)

1. nd.
2. PAGENDARM, M. and SCHAUMBURG, H. 2001. Why Are Users Banner-Blind? The Impact of Navigation Style on the Perception of Web Banners, Journal of Digital Information, http://jodi.ecs.soton.ac.uk.
3. NORMAN, D.A. 1999. Commentary: Banner Blindness, Human Cognition and Web Design, Internetworking.
4. SHANNON, S.E. 1948. A mathematical theory of communication. Bell System Tech. J. 27, 379-423, 623-656.
5. GAY, G., STAFANONE, M., GRACE-MARTIN, M., and HEMBROOKE, H. 2001. The effects of wireless computing in collaborative learning environments. International Journal of Human Computer Interaction, 13(2), 257-276.