Fruity, Fun and Safe: Creating a Youth Condom Brand in Indonesia

Reproductive Health Matters

Volumn 14, Issue 28, 2006, Pages 127-134

  Purdy, Christopher H ^a  

^a DKT Indonesia   (Indonesia)

Author keywords

condoms; Indonesia; social marketing; young people

Indexed keywords

ADVERTIZING; ARTICLE; COLOR; COMPREHENSION; CONDOM; FLAVOR; GOVERNMENT; HEALTH CARE ACCESS; HEALTH EDUCATION; HUMAN; INDONESIA; JUVENILE; MASS MEDIUM; MOBILE PHONE; ORGANIZATION AND MANAGEMENT; POPULATION RESEARCH; PRINTING; PRIORITY JOURNAL; REPRODUCTIVE HEALTH; SAFE SEX; SEXUAL EDUCATION; SEXUAL HEALTH; SHOPPING; SOCIAL MARKETING; TELECOMMUNICATION; TELEVISION;

ADOLESCENT; ADULT; COLOR; CONDOMS; FEMALE; FOCUS GROUPS; HUMANS; INDONESIA; MALE; SAFE SEX; SOCIAL MARKETING; TASTE;

EID: 33750721715     PISSN: 09688080     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0968-8080(06)28256-9     Document Type: Article

References (6)

1. Holzner B., and Oetomo D. Youth, sexuality and sex education messages in Indonesia: issues of desire and control. Reproductive Health Matters 12 23 (2004) 40-49
2. DKT Indonesia Research Briefing: HIV/AIDS and Condoms - Knowledge, Attitudes, Practice Survey, September 1997.
3. DKT Indonesia Research Briefing: HIV/AIDS and Condoms - A Behavior Change Survey, May 2001.
4. DKT Indonesia Research Briefing: HIV/AIDS and Condoms - A Behavior Change Survey, April 2004.
5. DKT Indonesia Research Briefing: Youth Sexual Behavior Study in Four Cities in Indonesia. March 2005.
6. Purdy C. Analysis of the Indonesian Condom Market (2002), DKT Indonesia, Jakarta