Authenticity and transparency in the advertising industry: An interview with John Morris

Journal of Management Development

Volumn 25, Issue 10, 2006, Pages 1021-1023

  Anderberg, Johan ^a   Morris, John ^a  

^a Young and Rubicam   (United States)

Author keywords

Advertising; Brand management

Indexed keywords

EID: 33750693946     PISSN: 02621711     EISSN: None     Source Type: Journal    
DOI: 10.1108/02621710610708667     Document Type: Review

References (0)