Lightning strikes twice: Lessons learned from two food poisoning incidents in Japan

Public Relations Review

Volumn 32, Issue 4, 2006, Pages 349-357

  Wrigley, Brenda J ^a   Ota, Shizuko ^b   Kikuchi, Akie ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Consumer products; Crisis; Japanese public relations

Indexed keywords

EID: 33750690155     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.09.002     Document Type: Article

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