Agile marketing for the manufacturing-based SME

Marketing Intelligence and Planning

Volumn 24, Issue 7, 2006, Pages 681-693

  Poolton, Jenny ^a   Ismail, Hossam S ^a   Reid, Iain R ^a   Arokiam, Ivan C ^a  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Agile production; Marketing; Marketing planning; Marketing strategy; Small to medium sized enterprises

Indexed keywords

EID: 33750608197     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610711851     Document Type: Article

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