Marketing the community college starts with understanding students' perspectives

Community College Review

Volumn 23, Issue 4, 1996, Pages 59-68

  Absher, Keith ^a   Crawford, Gerald ^a  

^a UNIVERSITY OF NORTH ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750519857     PISSN: 00915521     EISSN: 19402325     Source Type: Journal    
DOI: 10.1177/009155219602300406     Document Type: Article

References (14)

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2. Absher, K., & Crawford, G. (1995). University product/service portfolio management: how should relevant publics be evaluated? Southwest Business Symposium Proceedings, 543-550.
3. Absher, K., Crawford, G., & Gatlin, K. P. (1994). Considerations in designing business and management curriculums, Southeastern Chapter of The Institute of Management Sciences Proceedings, 110-112.
4. Brown, J. D. (1991, Spring). Identifying benefit segments among college students. The Journal of College Admission, 30-33.
5. Holland, J. L. (1958). Student explanations of college choice and their relation to college productivity, and sex differences. College and University, 33, 313-320.
6. Huddleston, T., Jr., & Karr, M. B. (1982, Summer). Assessing college image. College and University, 364-370.
7. Kotler, P. (1994). Marketing management (8th ed.). Englewood Cliffs, NJ: Prentice-Hall.
8. Kotler, P., & Andreasen, A. (1991). Strategic marketing for nonprofit organizations (4th ed.). Englewood Cliffs, NJ: Prentice-Hall.
9. Kotler, P., & Fox, K. (1985). Strategic marketing for educational institutions. Englewood Cliffs. NJ: Prentice-Hall.
10. Lovelock, C. H., & Weinberg, C. B. (1989). Public and nonprofit marketing (2nd ed.). Redwood City, CA: The Scientific Press.
11. Mullet, G. (1985/1986, Fall/Winter). Product positioning applied to colleges: Methodology and results. Journal of Professional Services Marketing. 97-133.
12. Pate, W. S., Jr. (1993, Spring/Summer). Consumer satisfaction, determinants, and post-purchase actions in higher education: A model to guide academic managers. College and University, 100-107.
13. Struckman-Johnson, Cindy, & Kinsley, Steven. (1985, Summer). Assessment and comparison of college image among high school seniors, college students, and alumni. College and University, 316-327.
14. Wilbur, Susan. (1988, May). Assessing a university's image for short-term and long-term enrollment planning. Paper presented at the twenty-eighth annual forum of the Association for Institutional Research, Phoenix, AZ.