Banking service loyalty determination through SEM technique

Journal of Applied Sciences

Volumn 6, Issue 7, 2006, Pages 1472-1480

  Sudhahar, J Clement ^a   Israel, D ^b   Selvam, M ^c  

^a KARUNYA UNIVERSITY   (India)

^b INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

^c BHARATHIDASAN UNIVERSITY   (India)

Author keywords

Application; SEM; Service loyalty

Indexed keywords

BANKING SERVICES; EQUATION MODELS; EXOGENOUS VARIABLES; RESEARCH EFFORTS; SERVICE LOYALTY; SERVICE QUALITY; SERVICE SATISFACTION; STRUCTURAL EQUATION MODELING;

APPLICATIONS; CUSTOMER SATISFACTION; RESEARCH; SCANNING ELECTRON MICROSCOPY;

BEHAVIORAL RESEARCH;

EID: 33750501097     PISSN: 18125654     EISSN: 18125662     Source Type: Journal    
DOI: 10.3923/jas.2006.1472.1480     Document Type: Article

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