A comparative analysis of clustering methodology and application for market segmentation: K-means, SOM and a two-level SOM

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4203 LNAI, Issue , 2006, Pages 435-444

  Lee, Sang Chul ^a   Gu, Ja Chul ^b   Suh, Yung Ho ^b  

^a Korea Christian University   (South Korea)

^b Kyung Hee University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

CLASSIFICATION (OF INFORMATION); DATABASE SYSTEMS; INTERACTIVE COMPUTER SYSTEMS; ONLINE SYSTEMS; SELF ORGANIZING MAPS;

MARKET SEGMENTATION; ONLINE GAMES; SEGMENTATION VARIABLES;

DATA REDUCTION;

EID: 33750349818     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11875604_50     Document Type: Conference Paper

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