9/11 in the Service of corporate rhetoric: Southwest Airlines' 2001 letter to shareholders

Journal of Communication Inquiry

Volumn 28, Issue 4, 2004, Pages 325-341

  Amernic, Joel H ^a   Craig, Russell J ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

CEOs; Corporate rhetoric; Corporations; Ideographs; Rhetoric; Rhetorical agendas; September 11; Shareholders; Symbolic representation

Indexed keywords

EID: 33750275726     PISSN: 01968599     EISSN: 15524612     Source Type: Journal    
DOI: 10.1177/0196859904267121     Document Type: Article

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