Formulating interesting research questions

Journal of the Academy of Marketing Science

Volumn 31, Issue 3, 2003, Pages 356-359

  Voss, Glenn B ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Incremental Innovation; Marketing Research; Modular Innovation; Radical Innovation; Relationship Marketing

Indexed keywords

EID: 33750229770     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1177/0092070303031003020     Document Type: Note

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