Measuring student choice criteria using the theory of planned behaviour: The case of Taiwan, Australia, UK, and USA

Journal of Marketing for Higher Education

Volumn 16, Issue 1, 2006, Pages 77-95

  Gatfield, Terry ^a   Chen, Ching Huei ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b Chia Nan University of Pharmacy and Science   (Taiwan)

Author keywords

Attitude and behaviour; Marketing higher education; Taiwanese students; Theory of planned behaviour

Indexed keywords

EID: 33750179469     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v16n01_04     Document Type: Article

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