Misplaced paranoia over subliminal advertising: What's the big uproar this time?

Journal of Consumer Marketing

Volumn 23, Issue 6, 2006, Pages 312-313

  Broyles, Sheri J ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Advertising; Perception; Promotional methods

Indexed keywords

EID: 33749381179     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610701841     Document Type: Article

References (11)

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3. Hawkins, D. (1970), “The effects of subliminal stimulation on drive level and brand preference”, Journal of Marketing, Vol. 7, pp. 322-6.
4. Kanner, B. (2000), “Hide in plain sight”, Working Woman, Vol. 25, March, p. 14.
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7. Key, W.B. (1980), The Clam-plate Orgy: And Other Subliminal Techniques for Manipulating Your Behavior, Prentice-Hall, Englewood Cliffs, NJ.
8. Merikle, P.M. (2000), “Subliminal perception”, in Ed. Kazdin, A.E. (Ed.), Encyclopedia of Psychology, 7, Oxford University Press, New York, NY, pp. 497-9.
9. Moore, T.E. (1982), “Subliminal advertising: what you see is what you get”, Journal of Marketing, Vol. 46, Spring, pp. 38-47.
10. Pratkanis, A. (1992), “The cargo-cult science of subliminal persuasion”, Skeptical Inquirer, Vol. 16, Sping, pp. 260-72.
11. Rogers, S. (1992-1993), “How a publicity blitz created the myth of subliminal advertising”, Public Relations Quarterly, Vol. 37, Winter, pp. 12-17.