Using scenario thinking to make real options relevant to managers: A case illustration

Journal of General Management

Volumn 31, Issue 3, 2006, Pages 49-74

  Mills, Roger W ^a   Weinstein, Bill ^a   Favato, Giampiero ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749361533     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630700603100304     Document Type: Review

References (22)

1. AHA (2003), Heart and Stroke Facts, American Heart Academy publication.
2. Anderson, T. J. (2000), 'Real Options analysis in strategic decision making: an applied approach in a dual options framework', Journal of Applied Management Studies, Vol. 9, pp. 235-255.
3. Bain (2000), 'Survey on Real Options', The Financial Times, October 18.
4. Borison A. (2005), 'Real Option Analysis: Where are the Emperor Clothes?', Journal of Applied Corporate Finance, Volume 17, No. 2, pp. 17-31.
5. Clemons E. and Webber B. (1990), 'Strategic Information Technology Investments: Guidelines for Decision Making', Journal of Management Information Systems, Vol. 7, pp. 9-28.
6. Copeland T. E. and Antikarov, V. (2005), 'Real Options: Meeting the Georgetown Challenge', Journal of Applied Corporate Finance, Volume 17, No. 2, pp. 32-51.
7. Dixit, A. K. and Pindyck, R. S. (1995), 'The Options Approach to Capital Investment', Harvard Business Review, Vol. 73, No. 3, pp. 105-116.
8. Favato, G., Mills, R. W. and Weinstein, B. (2005), 'Real Options Taxonomies', Henley Management College Discussion paper Series, HDP 10.
9. Hayes, R. H., and Garvin, D. A. (1982), 'Managing as if Tomorrow Mattered', Harvard Business Review, Vol. 60, No. 3, pp. 70-79.
10. Kaplan, R., (1986), 'Must CIM be Justified by Faith Alone?', Harvard Business Review, Vol. 64, No. 2, pp. 87-95.
11. Micalizzi, A., Opzioni Reali, pp. 333-365, EGEA, SDA Bocconi.
12. Micalizzi A. and Favato G. (1999), 'Il caso Eli Lilly: Valutazione del Lancio di un Nuovo Prodotto', in
13. Micalizzi, A. and Favato, G. (1999), 'Timing to Invest and Value of managerial Flexibility: the Schering Plough Case Study', in Trigeorgis, L. and Micalizzi, A., Proceedings of the first Milan international workshop on Real Options, EGEA, SDA Bocconi. pp. 97-126.
14. Miller, K. D. and Waller, G. H. (2003), 'Scenarios, Real Options and Integrated Risk Management', Long Range Planning, Vol. 36, pp. 93-107.
15. Mills, Roger W. (1995), 'Developments in the theory and practice of Capital Investments: Current Usage of Capital Investment Appraisal Techniques', Manager Update, Vol. 6, No. 3, pp. 34-46.
16. Myers, S. C. (1977), 'Determinants of Corporate Borrowing', Journal of Financial Economics 5, pp. 147-175.
17. Naj, A. (1990), 'In R&D, the Next Best Thing to a Gut Feeling', The Wall Street Journal, May 21.
18. Polakoff, I. (1990), 'Computer Integrated Manufacturing: A New look at Cost Justification', Journal of Accountancy, 169, pp. 24-29.
19. Russo, J. E., Shoemaker, J. P. H. (1989), Decision Traps, New York: Fireside Edition.
20. Sender, G. L. (1994), 'Option Analysis at Merck', Harvard Business Review, Vol. 72, No. 1, p. 92.
21. Trigeorgis, L. (2005), 'Making use of real options simple: an overview and applications in flexible/modular decision making', The Engineering Economist, Vol. 50, pp. 25-53.
22. Weinstein, B. (1995), 'The Use of Scenario Thinking', in Developing Strategic Thought, ed. Garratt, B., Maidenhead: McGraw Hill.