Corporate Reputation in Professional Services Firms: ‘Reputation Management Based on Intellectual Capital Management’

Corporate Reputation Review

Volumn 8, Issue 1, 2005, Pages 59-71

  Zabala, Ignacio ^a   Panadero, Goyo ^a   Gallardo, Luis M ^a   Amate, Carlos Martín ^a   Sánchez Galindo, Miguel ^a   Tena, Ignacio ^a   Villalba, Ignacio ^a  

^a Corporate Reputation Team of Deloitte ^*  (Spain)

Author keywords

advertising; brand; communications; corporate branding; corporate reputation; e communication; identity; image; intangible assets; intangibles; intellectual capital management; philanthropy; positioning; prestige through eminence; professional services; recognition of stakeholders; reputation; stakeholder

Indexed keywords

EID: 33749316092     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540239     Document Type: Article

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