Timely notices: The uses of advertising and its relationship to news during the late seventeenth century

Prose Studies

Volumn 21, Issue 2, 1998, Pages 141-156

  Harris, Michael ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

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EID: 33748806178     PISSN: 17439426     EISSN: 01440357     Source Type: Journal    
DOI: 10.1080/01440359808586642     Document Type: Article

References (14)

1. The only full length study of the general use of advertising from the late seventeenth century appears in a gripping but confused study centred on the marketing of the Anodyne Necklace. Francis Doherty, A Study in Eighteenth-Century Advertising Methods (Leviston, Queenston, and Lampeter: Edwin Mellen Press, 1992)
2. See also Roy Porter, Health for Sale: Quackery in England 1660-1850 (Manchester: Manchester University Press, 1989)
3. For an account of the Royal Exchange as a centre of commercial and other intelligence, see Michael Harris, "Exchanging Information: Print and Business at the Royal Exchange in the Late Seventeenth Century," in Ann Saunders (ed.), The Royal Exchange (London: London Topographical Society, 1997)
4. For an example of applied quantification, see R.B. Walker, "Advertising in London Newspapers, 1650-1750," Business History XV, 1 (Jan. 1973): 112-30
5. For a general analysis of the process of interaction, see Michael Harris, "Locating the Serial: Some Ideas about the Position of the Serial in Relation to the Eighteenth-Century Print Culture," Studies in Newspaper and Periodical History 2 (Westport, CT, and London: Greenwood Press, 1997), 3-16
6. Information from marked up, office copies of the London Daily Post and General Advertiser, Michael Harris, London Newspapers in the Age of Walpole (London and Toronto: Associated University Presses, 1987), 59
7. J.B. Williams, A History of English Journalism to the Foundation of the Gazette (London: 1908), 187-8
8. London Gazette [hereafter LG] 62, Monday 18 June 1666
9. For resistance from mid-eighteenth century readers to such material, see Harris, Newspapers, 177-8
10. John Styles, "Print and Policing: Crime Advertising in Eighteenth-Century Provincial England," in Douglas Hay and Francis Snyder (eds.), Policing and Prosecution in Britain 1750-1850 (Oxford: Clarendon Press, 1989), 50-111
11. Styles, "Print," 57-8
12. A good account of the mid-century offices is provided in Williams, Journalism, 167-71
13. Williams, Journalism
14. For an account of the offices and advertising sheets centred on the Royal Exchange, see Harris, "Information," 17 et seq