Bundles with sharp teeth: Effective product combinations

Journal of Business Strategy

Volumn 27, Issue 5, 2006, Pages 10-16

  Docters, Rob ^a   Schefers, Bert ^a   Durman, Christine ^a   Gieskes, Martijn ^a  

^a Abbey Road Associates ^*

Author keywords

Pricing; Product mix; Promotion

Indexed keywords

EID: 33748779332     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660610692653     Document Type: Review

References (0)