Market orientation emphases: An exploration of macro, meso and micro drivers

Marketing Intelligence and Planning

Volumn 24, Issue 6, 2006, Pages 552-571

  Mason, Katy J ^a   Harris, Lloyd C ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Market orientation; Marketing strategy

Indexed keywords

EID: 33748682938     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610701654     Document Type: Review

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