Q is accounting for tastes

Journal of Advertising Research

Volumn 39, Issue 2, 1999, Pages 35-39

  Brouwer, Marten ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748358160     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (11)

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2. _, and NINA BINNENDIJK. "Big Deal - Dutch Advertising in Depth-A BBQ Profile Analysis." In ESOMAR Yearbook. Amsterdam: ESOMAR, 1995a.
3. _, and _. "Do Dutch Youngsters Really Hate the Germans?" Paper presented at WAPOR, The Hague, 1995b.
4. BROWN, STEVEN R. Political Subjectivity - Applications of Q Methodology in Political Science. New Haven and London: Yale University Press, 1980.
5. CRONBACH, LEE J., and G. C. GLESER. "Assessing Similarity Between Profiles." Psychological Bulletin 50 (1953):456-73.
6. HOFSTAETTER, PETER R. Gruppendynamik - Die Kritik der Massenpsychologie. Hamburg: Rowohlt, 1957.
7. RHOADS, JAMES S. "Q Methodology and Intensive Analysis in Authoritarian Research." Paper presented at ISPP, Montreal, 1998.
8. ROGERS, EVERETT M., and D. LAWRENCE KLNCAID. Communication Networks - Toward a New Paradigm for Research. New York and London: The Free Press, 1981.
9. STEPHENSON, WILLIAM. The Study of Behavior - Q-Technique and Its Methodology. Chicago: University of Chicago Press, 1953.
10. _. The Play Theory of Mass Communication. Chicago: University of Chicago Press, 1967 (revised edition, New Brunswick: Transaction Books, 1988).
11. SYLVESTER, JUDITH L. Directing Health Messages toward African Americans - Attitudes toward Health Care and the Mass Media. New York and London: Garland Publishers, 1998.