Fast fashion requires fast marketing: The role of category management in fast fashion positioning

Journal of Fashion Marketing and Management

Volumn 10, Issue 3, 2006, Pages 301-315

  Sheridan, Mandy ^a   Moore, Christopher ^a   Nobbs, Karinna ^a  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Buyer seller relationships; Customer satisfaction; Fashion industry; Retailing; Supply chain management

Indexed keywords

FASHION; MARKETING; PRODUCTION MANAGEMENT; RESEARCH AND DEVELOPMENT; RETAILING; SUPPLY CHAIN;

EID: 33748293040     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020610679286     Document Type: Review

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