Complexity: Customization's evil twin

Strategy and Leadership

Volumn 34, Issue 5, 2006, Pages 19-27

  Anderson, Bob ^a   Hagen, Christian ^b   Reifel, Joe ^a   Stettler, Eric ^b  

^a AT Kearney's Financial Institutions Group   (United States)

^b AT Kearney Inc   (United States)

Author keywords

Complexity theory; Customization; Financial services; Mass customization

Indexed keywords

EID: 33748159258     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570610684801     Document Type: Article

References (0)