Mining of mixed data with application to catalog marketing

Expert Systems with Applications

Volumn 32, Issue 1, 2007, Pages 12-23

  Hsu, Chung Chian ^a   Chen, Yu Cheng ^a  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Catalog marketing; Clustering; Data mining; Entropy; Similarity measure

Indexed keywords

ALGORITHMS; DATA REDUCTION; DATABASE SYSTEMS; ENTROPY; INFORMATION SCIENCE; NUMERICAL METHODS;

CATALOG MARKETING; CLUSTERING; SIMILARITY MEASURE;

DATA MINING;

EID: 33748140221     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.11.017     Document Type: Article

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